Migrating consumer research to public policy. Beyond attitudinal surveys to conjoint measurement for sensitive social and personal issues

This paper presents an approach to sensitive social issues such as terrorism, genetically modified foods, obesity, etc., using state of the art research typically used among consumers: conjoint measurement and segmentation.

Migrating Consumer Research to Public policy

Beyond Attitudinal Surveys to Conjoint Measurement for Sensitive Social and Personal Issues

Ira TeichLander College for Men, Touro College, United States

Howard R. MoskowitzMoskowitz Jacobs Inc., United States...