Midas: Midas Program

Midas is the leading car repair shop in Spain. Recession was affecting its business badly with a decline in car sales and car use.

Midas: Midas Program



Category: AutomotiveCountry where program ran: SpainDate program started/ended: 1 January – 12 December 2008

Product Description: Midas is a chain of neighborhood mechanical shops, with nearly 100 shops and franchises, which make maintenance operations and change spare parts without an appointment. Convinced it is more effective to capture new clients using precise marketing tools than conventional advertising, Midas requested a program to capture new clients in the influence area of their shops.

Advertiser/Client Name: MidasMedia Channels: DirectMailInsertOtherWebsite: http://www.judgingishard.com/echo/midas


Marketplace Challenge:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands