Midas International Corporation: Brake Service Promotions campaign

If there was anything for which Midas International Corporation was known, it was certainly… brakes? "We have spent $400 million since 1978 in advertising our brake service," Midas president and CEO John R.

Midas International Corporation: Brake Service Promotions campaign

Judson Knight

Overview

If there was anything for which Midas International Corporation was known, it was certainly… brakes? "We have spent $400 million since 1978 in advertising...