Microsoft's white elephant and a three-point plan for interactive growth

Geoffrey Precourt

Reporting from day two of the Interactive Advertising Bureau's annual meeting in Orlando, WARC Online's U.S.

Microsoft's White Elephant and a Three-Point Plan for Interactive Growth

Geoffrey PrecourtWARC Online

Scott Howe, Microsoft corporate vp/advertiser and publisher solutions group, was boisterously upbeat as he addressed, "Advertising at the Pivot Point:...

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