Microsoft: Xbox Hall of Fame

Caroline Hillary

Microsoft gaming console Xbox created a rewards-based Hall of Fame competition to persuade loyal Xbox One fans to sign up for the latest iteration, the Xbox Series X.

Campaign details

Brand: XboxBrand owner: MicrosoftEntrant company: Clockwork - South AfricaIdea creation: Clockwork Media JoannesburgMarket: GlobalSector: Technology & electronicsMedia channels: Mobile & apps, Word of mouth, influencers, KOLs, Online display, Social media

Executive summary

With the launch of the Xbox Series X on the horizon, it was the end of an era for the Xbox One – a console brought to life by every fan who adventured, platformed, and all-out gamed on it since its launch in late-2013. How could Xbox ensure that their commitment didn’t go...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands