Microsoft Windows Phone 7 - A marketing campaign begins for December 2010 launch

This short article from Mindshare provides an overview of Microsoft's new Windows Phone 7 Operating System for mobile phones and the launch marketing campaign behind it.

Microsoft Windows Phone 7 - A marketing campaign begins for December 2010 launch

Background

Microsoft recently launched its marketing campaign for its new Windows Phone 7 Operating System (OS). The Phone 7 represents Microsoft’s latest venture into mobile after some very public stumbles, e.g., the Kin. Phone 7 is arguably Microsoft’s last chance to truly challenge Nokia, Google, RIM (Blackberry) and Apple. Windows Phone 7 will be available from all major carriers and hardware manufacturers in most markets just in time for the December holiday shopping season.

Details

Early buzz around Windows Phone 7 is very positive with most...

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