Microsoft: Windows 11 – breaking boundaries

Microsoft India, a technology company, generated impressions and positive tonality for its new OS, Windows 11, by targeting media to its audience before, during, and after the OS launch.

Challenge being addressed/Objectives of the campaign

At a time when the PC is playing a more central role in our lives, Microsoft's biggest development of the year was going to be announced - the launch of Windows 11. With Windows 11, Microsoft India wanted to build a place that feels familiar, where you can create, learn, play and most importantly, connect in all new ways. The upgraded version of the much-loved OS was designed to bring people closer to what they love. From here, stemmed the idea of the India specific campaign - Windows 11: Breaking Boundaries - aimed to...

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