Microsoft: Windows 11 – breaking boundaries

Microsoft India, a technology company, generated impressions and positive tonality for its new OS, Windows 11, by targeting media to its audience before, during, and after the OS launch.

Challenge being addressed/Objectives of the campaign

At a time when the PC is playing a more central role in our lives, Microsoft's biggest development of the year was going to be announced - the launch of Windows 11. With Windows 11, Microsoft India wanted...

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