Microsoft Viva: Bedtime stories for bosses

Microsoft Viva, a productivity app, was promoted in a LinkedIn video campaign aimed at business decisions makers, resulting in 280,000 impressions and an engagement rate of 0.7%.

Background/Summary

In late 2021, almost two years into a once-in-a-century pandemic, workplaces globally underwent a seismic shift. The pandemic, which forced workers home, and then back to the office, and then home again, created the largest collective...

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