Microsoft UK

This integrated campaign featuring direct mail and email directed recipients to a dedicated microsite promoting the benefits of membership of Microsoft’s Small Business Specialist Community (SBSC).

Microsoft UK

MRM Worldwide




Graham Jenks Damien Parsonage David Russell Lawrence Horwill Frazer Hobbs Graham Warren Hannah Gates Thorsten Borgqvist Dina Zaitman Viral Patel


To sell membership of Microsoft's Small Business Specialist Community (SBSC) to sceptical Partners, we focused on the key benefit: the chance to pick up hot new business leads from Microsoft. By January, sign-up to the SBSC reached 51% of our target for the whole of 2007.


Demonstrate the benefits of the SBSC (Microsoft's programme for Partners in the small...

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