Microsoft to IAB: It's People and Data, Not People vs. Data

The report covers the keynote address of Rik van der Kooi, corporate vice-president in Microsoft’s Advertiser & Publishers Solutions group, to the Interactive Advertising Bureau’s annual leadership conference.

Microsoft to IAB: It's People and Data, Not People vs. Data

Geoffrey Precourt Warc

"Imagine a new corner shop in your neighborhood you walk by every day. One day, you see something you like, you try it on, buy it, take it home. A couple of weeks later, you have a conversation with the shop owner. You now know each other's names, each other's families-you're really getting to know each other. A couple of months later, he stops you and asks, 'Hey isn't it your daughter's birthday? I have some new stuff she really might like.' So you buy...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands