Microsoft Office 2007 - new day, new office

The multinational launch campaign for Microsoft Office 2007. Objective: create a need for the new version by generating awareness and then driving experiences to elicit the desired response.

New Day, New Office – Launch of Microsoft Office 2007

1) RESEARCH FRAMED PURSUIT OF THE BUSINESS OPPORTUNITY

How do you convince highly satisfied product users that they needa new version of the product that promises to be even better? The answer lies...

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