Microsoft: Fun With Keywords

Microsoft wanted to gain new customers for adCenter, its paid-search advertising service. It chose a fun approach to reach prospects, mailing a package with a die-cut message on the outside.

Microsoft: Fun With Keywords



Category: Information TechnologiesCountry where program ran: USADate program started/ended: 1st May - 31st August 2008

Product Description: Microsoft adCenter is an online service that sells paid-search advertising on the results pages of Microsoft Live Search. Search engine marketers bid on keywords that are related to what they have to sell. The higher the bid, the better the placement on the results pages. However, they are charged only when search users click on their ads. adCenter's main competitors are Google and Yahoo!

Advertiser/Client Name: MicrosoftMedia Channels:...

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