Microsoft: Cloud Power

Microsoft, the US software giant, needed to clarify its commitment to the fast-growing, highly competitive world of service provision in the Cloud computing, in which services are provided on demand from distant virtual networks of computers rather than on the user's desktop or server.

Microsoft: Cloud Power

This case study focuses on how fast and structured early research planning enhanced Microsoft's marketing communication of its Cloud Services, and the ongoing measurement and optimization to help continue business success in this rapidly developing market.


There is a huge movement underfoot to move software services “to the cloud” as terms like SaaS (Software as a Service),PaaS (Platform as a Service),and IaaS(Infrastructure as a Service) become a part of the business lexicon. With its promise of lowering IT costs and increasing flexibility and information accessibility, this is quite simply the most significant area of investment...

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