Microsoft – The Final Mill

Microsoft was aware that it had a potentially serious problem overcoming the negative way its brand is seen by German coders ahead of the launch of its latest development tool, Visual Studio 08.

Microsoft – 'The Final Mill'

Brand: Microsoft Developer Suite

Markets: Germany

THE MARKETING CHALLENGE AND BRAND INSIGHT:

With the imminent launch of its latest development tool, Visual Studio 08, Microsoft was aware that it had a potentially serious...

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