Micron Technology: Turning the tide on Taiwan's tech talent shortage

Micron, a semiconductor manufacturing company, launched a campaign in Taiwan expand awareness of the brand among new college graduates (NCGs), maximise the brand's impressions, educate NCGs, establish its image as an employer of choice and increase clicks to its career page.

Taiwan has the largest "talent deficit" of any nation in the world*.

Six out of ten Taiwanese who leave the nation to work abroad are professionals. A skewed birth ratio and an aging society have also escalated the situation. That's not good.

In particular, in the fourth quarter of 2021, Taiwan's semiconductor industry faced its most serious talent shortage in seven years as it raced to pump up production to meet soaring demand.**

In Taiwan's job market as a whole, across all sectors, job applicants averaged 1.7 offers per personin December 2021, up from 1.3 a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands