Michelob Ultra: Underpressure

Low-cal beer brand Michelob Ultra started a hard-hitting conversation around wellness to address the sports-related pressures affecting Mexican consumers and stand out in an increasingly busy category.

Campaign details

Brand: Michelob Ultra Brand owner: Grupo Modelo Entrant company: GUTIdea creation: GUT Mexico City Market: Mexico Sector: Beer & cider Media channels: Newspapers, Public relations, Outdoor, Out-of-home, Online video, Social mediaBudget:1 - 3 million...

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