Michelob Ultra: Save It See It

Light beer brand Michelob Ultra harnessed the power of social saves to bring visibility to women's sports and boost consumer sentiment in the US.

Campaign video: Michelob Ultra – Save It See It

Read the full campaign case study

Selected creative: Michelob Ultra – Save It See It


Creative agency: GUT MiamiAccount Management: Akoma M’ba Manuela Castro Laila HouserArt Director: Willow EnnenChief Operating Officer/Partner: Paulo FogaçaCopywriter: Andrew GonzalezCreative Chairman, Founder: Anselmo RamosCreative Director: Alexander Allen / Andy Tamayo / Cara Johnson / Lauren CooperCreative Manager: Cristina Cornejo Ayala / Junia ParodiExecutive Creative Director, North America, Partner: Juan Javier Peña Plaza / Ricardo CasalExecutive Creative Director:...

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