Michelob Ultra: McEnroe vs. McEnroe

Michelob ULTRA, a light beer brand, launched a campaign in the US to amass 300m earned media impressions, reverse the decline in brand awareness, lift overall brand impression and purchase intent and grow sales year-on-year.

Campaign video: Michelob Ultra – McEnroe vs. McEnroe

Read the full campaign case study

Selected creative: Michelob Ultra – McEnroe vs. McEnroe


Agency: FCB New York / dentsu USA New York / Weber Shandwick New YorkAccount Supervisor: Joe Labuz / Logan ButlerArchival Producer: Lizzy McGlynnAssociate Creative Director & Design: Thomas MoriAssociate Creative Director: James Meiser / Simon Dolsten / Thomas MoriCo-Chief Creative Officer: Gabriel Schmitt / Michael AimetteCreative Director: Alexandre Abrantes / Jay Marsen / Lex BeltroneDirector of Business Affairs: Janice KatzDirector of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands