Michelob Ultra: McEnroe vs McEnroe

Michelob ULTRA, a light beer brand, launched a campaign in the US to amass 300m earned media impressions, reverse the decline in brand awareness, lift overall brand impression and purchase intent and grow sales year-on-year.

Campaign video: Michelob Ultra – McEnroe vs McEnroe

Read the full campaign case study

Selected creative: Michelob Ultra – McEnroe vs McEnroe


Creative Agency: FCB New York / 160over90 New York / Dentsu Account Supervisor: Joe Labuz / Logan Butler Archival Producer: Lizzy McGlynn Associate Creative Director & Design: Thomas Mori Associate Creative Director: James Meiser / Simon Dolsten Co-Chief Creative Officer: Gabriel Schmitt / Michael Aimette Creative Director: Alexandre Abrantes / Jay Marsen / Lex Beltrone Director of Business Affairs:Janice Katz...

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