Michelob Ultra: McEnroe VS McEnroe

Michelob ULTRA, a light beer brand, launched a campaign in the US to amass 300m earned media impressions, reverse the decline in brand awareness, lift overall brand impression and purchase intent and grow sales year-on-year.

Campaign videos: Michelob Ultra – McEnroe VS McEnroe

Read the full campaign case study

Selected creative: Michelob Ultra – McEnroe VS McEnroe

Credits

Creative agency: FCB New YorkAccount Supervisor: Joe Labuz / Logan ButlerArchival Producer: Lizzy McGlynnAssociate Creative Director/Design: Thomas MoriAssociate Creative Director: James Meiser / Simon DolstenCo-Chief Creative Officer: Gabriel Schmitt / Michael AimetteCreative Director: Alexandre Abrantes / Jay Marsen / Lex BeltroneDirector of Business Affairs: Janice KatzDirector of Integrated Production: Adam IsidoreExecutive Creative Director Art & Design:Sy-Jenq Cheng...

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