Michelob Ultra: McEnroe vs McEnroe
Jamie Rutherford, Michael Schonfeld, Chris Daniele
Michelob ULTRA, a light beer brand, launched a campaign in the US to amass 300m earned media impressions, reverse the decline in brand awareness, lift overall brand impression and purchase intent and grow sales year-on-year.
Campaign details
Brand: Michelob Ultra Brand owner: Anheuser-Busch InBev Entrant company: FCB New YorkIdea creation: FCB New York Market: United States Sector: Beer & cider Media channels:Word of mouth, Influencers, KOLs, Events & experiential, Social media,...
