Michelob Ultra: Dreamcaster

Beer brand Michelob ULTRA's Dreamcaster campaign grew purchase intent, sales, penetration and frequency in the United States.

Campaign details

Title: DreamcasterBrand: AB InBev - Michelob UltraProduct: Michelob UltraIdea: FCB New YorkCountry: United States

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessNorth AmericaNon-specificAdults (26-55)HighNo paid media.

Why is this work relevant for Creative Effectiveness?

Dreamcaster is proof that cultural relevance isn't just a lofty upper-funnel metric.

It's a bona fide business driver.

Our groundbreaking technology allowed Cameron Black, a blind sportswriter, to fulfill his dream of commentating a game to an audience of millions, becoming the...

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