Michelob Ultra: Courtside

Jamie Rutherford, Samira Ansari, Megan Bundy

Michelob Ultra, a beer brand, grew sales by digitally transporting basketball fans to the court during the NBA games in the USA with its Courtside campaign.

Campaign details

Brand: Michelob UltraBrand owner: ABInBevEntrant company: FCB New YorkIdea creation: FCB New York, Anheuser-Busch InBev, Michelob UltraMarket: USASector: Beer & ciderMedia channels: Packaging & design, Point-of-purchase,...

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