Michelob Ultra: Courtside

Michelob Ultra, a beer brand, launched a campaign in the US during the 2020 NBA season, to grow its cultural relevance with younger, urban drinkers.

1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph
Beer & cider
United States

Campaign video: Michelob Ultra – Courtside

Read the full campaign case study

Credits

Agency: FCB New York / dentsu USA New York / 3PM Agency New York / 160over90 New YorkAccount Director: Ashley ReadAccount Executive: Joe LabuzAssociate Creative Director:Hernan...

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