Michelob Ultra: Courtside

Michelob Ultra, a beer brand, launched a campaign in the US during the 2020 NBA season, to grow its cultural relevance with younger, urban drinkers.

Campaign video: Michelob Ultra – Courtside

Read the full campaign case study

Credits

Creative agency: FCB New YorkAccount Director: Ashley ReadAccount Executive: Joe LabuzAssociate Creative Director: Hernan Ibanez / Matt Everts / MyTran Dang / Thomas MoriCo-Chief Creative Officer: Gabriel Schmitt / Michael AimetteCreative Director: Jay Marsen / Lex BeltroneDirector of Digital Marketing & E-comm.: Miles RitenourDirector of Integrated Production: Adam IsidoreExecutive Creative Director Art & Design: Sy-Jenq ChengExecutive Creative Director: Samira Ansari / Stu MairSenior Creative:Simon Dolsten...

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