Michelob Ultra: Contract for Change

Michelob Ultra, a beer brand, encouraged more farmers in the USA to go organic by promising to buy their produce to create Michelob ULTRA Pure Gold: America’s first nationally distributed, organic beer.

Campaign video: Michelob Ultra – Contract for Change

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Selected creative: Michelob Ultra – Contract for Change


Agency: FCB Chicago / FCB New YorkAccount Supervisor: Bianca MarcusAgency Producer:Carolina Velez / Jim Walter...

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