Michelob Ultra: Contract for Change

Michelob Ultra, a beer brand, encouraged more farmers in the USA to go organic by promising to buy their produce to create Michelob ULTRA Pure Gold: America’s first nationally distributed, organic beer.

Campaign video: Michelob Ultra – Contract for Change

Read the full campaign case study

Selected creative: Michelob Ultra – Contract for Change

Credits

Agency: FCB Chicago / FCB New YorkAccount Supervisor: Bianca MarcusAgency Producer: Carolina Velez / Jim Walter / Jonathan WachalaAssociate Creative Director: Niels Sienaert / Tim SchoenmaeckersAudio Engineer: Batsirayi ZesaguliChief Creative Officer: Andres Ordonez / Gabriel SchmittChief Strategy Officer: John KennyCreative Director: Peter CarnavaleDirector: Samantha DurrantEVP, Head of Production: Kerry HillExecutive Producer:John Bleeden / Ximena Aguirre...

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