Michelob Ultra: Contract for Change

Michelob Ultra, a beer brand, encouraged more farmers in the USA to go organic by promising to buy their produce to create Michelob ULTRA Pure Gold: America's first nationally distributed, organic beer.

Campaign details

Brand: Michelob UltraBrand owner: Anheuser-Busch InBevEntrant company: FCB Chicago - USAIdea creation: FCB ChicagoMarket: North AmericaSector: Alcoholic drinksMedia channels:Websites & microsites, Print - general, Unspecified, Public relations,...

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