Michelob Ultra: Contract for Change

Michelob Ultra, a beer brand, introduced its Contract for Change initiative to help farmers in the USA go organic.

Campaign video: Michelob ULTRA – Contract for Change

Selected creative: Michelob ULTRA – Contract for Change

Credits

Creative agency: FCB Chicago / FCB New YorkAccount Supervisor: Michael FoxChief Creative Officer: Andrés Ordóñez / Gabriel Schmitt / John KennyCreative Director: Niels Sienaert / Peter Carnavale / Tim SchoenmaeckersDirector, Project Management: Kristin ObergEVP, Director of Production, North America: Kerry HillEVP, Group Management Director: Antoniette WicoEVP, Worldwide Creative Partner: Fred LevronExecutive Creative Producer: John BleedenExecutive Producer: Carolina Velez / Ximena AguirreFormer Chief Creative...

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