Michelob Ultra: Contract for Change

Michelob Ultra, a beer brand, introduced its Contract for Change initiative to help farmers in the USA go organic.

Campaign video: Michelob ULTRA – Contract for Change

Selected creative: Michelob ULTRA – Contract for Change

Credits

Creative agency: FCB Chicago / FCB New YorkAccount Supervisor: Michael FoxChief Creative Officer:Andrés Ordóñez / Gabriel Schmitt / John Kenny...