Michelob Ultra: Contract For Change

Michelob Ultra, a beer brand, helped farmers in the USA to go organic with its long-term initiative Contract for Change.

Campaign video: Michelob Ultra – Contract For Change

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Selected creative: Michelob Ultra – Contract For Change


Creative agency: FCB Chicago / FCB New YorkAccount Supervisor: Michael FoxChief Creative Officer:Andrés Ordóñez...

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