Case details
Brand : Michelin
Brand owner : Michelin (China) Investment Co., Ltd.
Main agency : Youli Interactive Digital Technology Co., Ltd.
Holding Group : Tianlong Digital Media Group
Put on the market : Mainland China
Delivery time : January 2017-March 2020
Industry : Tires
Media channels : social media
Budget : 5 million
Case summary
From 2017 to 2020, we customized an MCN with 100 KOLs as the core for Michelin, and at the same time maximized the use of Michelin’s internal resources to conduct activities and product experience...