Michelin opinion leader marketing and management project

As the world's leading tire manufacturing company, the Michelin Group covers the tire business of passenger cars, trucks, airplanes and other fields, and has a strong global influence. The brand hopes to convince consumers that Michelin is their best purchase option, and at the same time lead the transformation of consumers' travel patterns.

Case details

Brand : Michelin

Brand owner : Michelin (China) Investment Co., Ltd.

Main agency : Youli Interactive Digital Technology Co., Ltd.

Holding Group : Tianlong Digital Media Group

Put on the market : Mainland China

Delivery time: January 2017-March 2020...