As the world's leading tire manufacturing company, the Michelin Group covers the tire business of passenger cars, trucks, airplanes and other fields, and has a strong global influence. The brand hopes to convince consumers that Michelin is their best purchase option, and at the same time lead the transformation of consumers' travel patterns.
Case details
Brand : Michelin
Brand owner : Michelin (China) Investment Co., Ltd.
Main agency : Youli Interactive Digital Technology Co., Ltd.
Holding Group : Tianlong Digital Media Group
Put on the market : Mainland China
Delivery time: January 2017-March 2020...