Michelin North America, Inc.: Michelin. Because So Much Is Riding On Your Tires campaign

By the mid-1980s Michelin could look back on a long history of both technical innovation and clever salesmanship.

Michelin North America, Inc.: Michelin. Because So Much Is Riding On Your Tires campaign

K. Hayes

Overview

By the mid-1980s Michelin could look back on a long history of both technical innovation and clever salesmanship. For instance, the company had developed...