MG United: A mystery to me

Global immunology company argenx created documentary content to support the launch of its VYVGART treatment in the US.

Campaign details

Title: A Mystery to MeBrand: argenxProduct: MG United and VYVGARTIdea: Avalere HealthCountry: United States

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 years +North AmericaNon-specificAdults (26-55)Middle$11.9MMThe budget included strategy, concepting, research, creative development, production and ongoing promotion and maintenance of the entire MG United ecosystem. MG United branding and creative development grounded production of the digital magazine website hub including backend database setup. The budget also fully funded the production of the three-part documentary film series A Mystery to Me,...

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