MG Motor returns to Europe to sell cost-effective EVs under new Chinese parent

The century-old British sports car brand MG withdrew from the stage of history, and new Chinese owner SAIC led it back from the grave into 15 European markets, focusing on the new MG4 Electric: its compact, all-electric hatchback.

This article is part of Spotlight China's latest series focusing on Chinese brands going overseas. Click to go to the topic page to read more about it.

Case details

Brand: MG Motor Europe

Brand owner: SAIC

Creative Agency: SuperHeroes Amsterdam, New York,...

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