MFOL: Generation lockdown

March For Our Lives (MFOL), a student-led demonstration, launched a campaign in the US to get people thinking and talking about school shootings, sign its petition to end school shootings, and successfully affect legislative policy.

Campaign details

Brand: March for Our Lives (MFOL)Agency: McCannCountry: USA

Objectives

March For Our Lives [MFOL] created this campaign to rally support for a real solution to the mass school shootings that have plagued America's schools for over two decades.

We wanted them to:

  • Think about school shootings, even on the days when a shooting wasn't in the news.
  • Talk about school shootings.
  • Take the next step and sign the March For Our Lives petition to end school shootings.

Given the vast levels of inaction, anything would have made a difference. We wanted to engage...

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