Where Were We?
Meyhanedeyiz.biz ("We are in the meyhane") is a platform dedicated to the preservation, continuation, and promotion of the raki culture, a Turkish national drink made of twice distilled grapes and aniseed, which has a history of over 500 years, and its transmission to future generations, through its communication efforts for meyhanes (traditional Turkish taverns). This being said, it was imperative for the Meyhaneyiz.biz platform to establish strong ties with young target audiences in order to achieve its goal of fulfilling its mission to keep the raki and meyhane culture alive.