Metropolitan Police – Trident
Agency name: Elvis Client name: Metropolitan Police Category: Cause or Charity/Non-profit Marketing Country: United Kingdom
In 1998, the Metropolitan Police set up a special initiative called “Trident", to help tackle gun crime in London's black community.
In 2005–06 a new trend emerged: Trident offenders and victims were getting younger and graduating to gun crime faster.
Research shows that teenagers are susceptible to gun crime's glamorous imagery.
Highlight the dangers of carrying and using a gun, and the impact it has on other's lives.
Utilise appropriate media and communication channels...