Metropolitan Police – Trident

In 1998, the Metropolitan Police initiated the Trident initiative in an effort to tackle rising gun crime in London's black community.

Metropolitan Police – Trident

Agency name: Elvis Client name: Metropolitan Police Category: Cause or Charity/Non-profit Marketing Country: United Kingdom


In 1998, the Metropolitan Police set up a special initiative called “Trident", to help tackle gun crime in London's black community.

In 2005–06 a new trend emerged: Trident offenders and victims were getting younger and graduating to gun crime faster.

Research shows that teenagers are susceptible to gun crime's glamorous imagery.


Highlight the dangers of carrying and using a gun, and the impact it has on other's lives.

Utilise appropriate media and communication channels...

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