Metrolinx: More Than Transit

Tahir Ahmad

Metrolinx, a government agency responsible for transit service and infrastructure, launched a campaign in Canada to increase unaided awareness and increase perception that Metrolink was "fulfilling their mandate".

Campaign details

Brand: Metrolinx Brand owner: Metrolinx Entrant company: Leo BurnettIdea creation: Leo Burnett Toronto Market: Canada Sector: Rail, coach, boat & car rental Media channels:Social media, Online display, Outdoor, Out-of-home, Radio & audio,...

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