Campaign details
Brand: Metrolinx Brand owner: Metrolinx Entrant company: Leo BurnettIdea creation: Leo Burnett Toronto Market: Canada Sector: Rail, coach, boat & car rental Media channels: Social media, Online display, Outdoor, Out-of-home, Radio & audio, Public relations Budget: 1 - 3 million
Executive summary
Better future transit, better future you.
Metrolinx, the government agency responsible for transit service and infrastructure across the Greater Golden Horseshoe Area in Ontario, Canada, was two years into a 10-year plan to deliver on their mandate to “Build...