Campaign details
Brand: MetrolinxBrand owner: Government of OntarioEntrant company: Leo Burnett, TorontoMarket: CanadaSector: Rail, coach, boat & car rentalMedia channels: Cinema, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Programmtic display, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
Metrolinx, a brand in transition.
This case is about how Metrolinx, the agency of the Government of Ontario responsible for the coordination of regional transit and fare services in Presto, UP Express and GO transit, overcame lack of awareness and negative perceptions (too slow,...