Method: innovative cleaning products
While researching his book, Jim Stengel visited a company that has successfully grown its image and profits. Here, he explains some of the unusual business ideas behind the brand
AS PART of the research for my book Grow. How the World's Best Businesses Use the Power of Ideals to Outshine the Competition,I am visiting a handful of companies that rank highly in the study I designed with Millward Brown Optimor and the UCLA Anderson School of Management. The study has a ten-year scope and highlights businesses that have grown...