Method: innovative cleaning products

A company called method, based in California, produces environmentally-friendly cleaning products and has successfully grown its quirky brand and its profits.

Method: innovative cleaning products

Jim Stengel

While researching his book, Jim Stengel visited a company that has successfully grown its image and profits. Here, he explains some of the unusual business ideas behind the brand

AS PART of the research for my book Grow. How the World's Best Businesses Use the Power of Ideals to Outshine the Competition,I am visiting a handful of companies that rank highly in the study I designed with Millward Brown Optimor and the UCLA Anderson School of Management. The study has a ten-year scope and highlights businesses that have grown...

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