Meta: Working remote – bringing digital literacy to India’s tribal youth

Meta leveraged real-life case studies to showcase the inspiring journeys of individuals who have used the brand to become self-reliant and learn new ways of doing business to educate tribal communities in India about the benefits of using Meta, overcome the information gap, and inspire audiences.


The Oxfam India Inequality Report of 2022 revealed that remote tribal communities in India lack access to digital literacy despite digitization initiatives. This digital divide has exacerbated inequality, creating challenges in education, infrastructure, and career opportunities for marginalized tribal communities.

To address this, Meta launched the GOAL initiative, providing digital literacy and skills training to tribal communities in remote regions of India. GOAL 2.0, launched in 2021, focuses on empowering women and youth from tribal communities and bridging the gap between technology and opportunities. We researched and leveraged on inspiring stories of individuals from tribal communities who found self-reliance...

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