Meta, Twitter Q2 2022 ad revenue growth stalls, while Spotify continues to climb

An overview of advertising revenue growth for big tech and media companies in Q2 2022.

In the first three months of 2022, the media and tech sector carried its growth momentum from the previous 12 months and achieved promising ad revenue numbers. In stark contrast, as the world saw a wider macroeconomic uncertainty and inflation across the media ecosystem, as detailed in the recent WARC Media Global Ad Trend report, those same tech and media companies reported a significant slowdown in growth in Q2.

Alphabet’s revenue increased 11.6% overall compared to the year before, a drop from its 22.3% growth in Q1. YouTube’s ad revenue growth was a mere 4.8%, the slowest it...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands