Meta: Space For Rent

Ramez Rahal, Rafael Lavor, Jennifer Fischer

Meta, a social network holding company, launched a campaign in MENA to establish itself as a key partner for small- and medium-sized businesses (SMBs), champion small local businesses, and reinforce its positive image.

Campaign details

Brand: Meta Brand owner: Meta Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: Middle East & North Africa (general region) Sector: Websites, online services, apps Media channels: Online video, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

This case study describes how Meta established its place as a leading partner to small businesses in the region, supporting them through the toughest times.

Throughout the MENA, family businesses are a staple of every street and neighbourhood. Run by and for the...

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