Meta: Space for rent

Ramez Rahal, Rafael Lavor

An online campaign saw global social media giant Meta turn people into living ad spaces to show their support for small- and medium-sized businesses (SMBs), and establish itself at the heart of the community in the MENA region.

Campaign details

Brand: MetaBrand owner: MetaEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: TBWA/RAAD DubaiMarket: Middle East & North AfricaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k

Executive summary

This case study describes how Meta established its place as a leading partner in the MENA region for small and medium businesses (SMBs). It did so by supporting them through tough times with the Space For Rent campaign.

Throughout the MENA region, family businesses are a staple of every...

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