Campaign details
Brand: MetaBrand owner: MetaEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: TBWA/RAAD DubaiMarket: Middle East & North AfricaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k
Executive summary
This case study describes how Meta established its place as a leading partner in the MENA region for small and medium businesses (SMBs). It did so by supporting them through tough times with the Space For Rent campaign.
Throughout the MENA region, family businesses are a staple of every...