Meta: Space for rent

An online campaign saw global social media giant Meta turn people into living ad spaces to show their support for small- and medium-sized businesses (SMBs), and establish itself at the heart of the community in the MENA region.

Campaign details

Brand: MetaBrand owner: MetaEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: TBWA/RAAD DubaiMarket: Middle East & North AfricaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Social mediaBudget:...

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