Meta makes strong top-of-funnel strides in ROAS

Elana Morris

For Meta, the bottom-funnel stages proved to have the strongest Relative ROAS, with the middle-funnel stages showing the weakest performance.

Meta has emerged as a top earner in top-of-funnel ROAS, according to data firm Fospha’s Q4 State of eCommerce Report. Awareness media was a significant contributor to this drive in sales. So too were bottom-of-funnel and post-purchase activations. The report cited Meta as the largest channel studied, accounting for 47% of total spend among all channels. ...

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