To raise awareness of the power of Reels, Meta asked us to bring their Creator Day workshop to life. The event needed to highlight the tech giant's continued commitment to the African creative industry and position Reels as a critical tool for creators. Our task? To pull off a high-end two-part function that was chic, informative, and most importantly, Instagrammable. We envisioned a space that would celebrate stories of African creativity and inspire South Africa's top influencers to get out there and make the most of Reels.
The aim of the workshop was to educate influencers and content...