Meta: BBC becomes first UK organisation to use Meta’s private lift to measure marketing success.

Peter Simpson, Laurian Osborne, Ian Wolfe

The BBC, the UK's national broadcaster, partnered with Meta to test the Private Lift Measurement in the UK to raise awareness of its programmes and services on BBC iPlayer, Sounds, Sport, News and Children's.

Campaign details

Brand: BBC Brand owner: BBC Entrant company: BBC Broadcasting HouseMarket: United Kingdom Sector: TV channels, services, programmes Budget: Up to 500k

Executive summary

The BBC, in partnership with Meta, became one of the first clients globally to...

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