Message order effects and gender differences in advertising persuasion
Michelle R. Nelson and Frederic F. Brunel
This article demonstrates how presentation order, gender, and value relevance can influence advertising processing under different viewing situations.
message order effects and gender differences in advertising persuasion
Frédéric F. Brunel Boston UniversityMichelle R. Nelson University of Wisconsin-Madison
'The issue is much more fundamental than the usual myopic media one about where the ads appear:...
