Merrill Lynch & Co.: Your World Should Know No Boundaries campaign
Rebecca StanfelOverview
Merrill Lynch & Co., a leading brokerage firm in the financial services industry, launched an aggressive $12 million advertising campaign in 1986 that reflected the optimistic mood of the nation. As the stock market continued a five-year boom, U.S. investors were confident that their good fortune would continue. Merrill's campaign, which it conceived with its ad agency, Bozell & Jacobs (later Bozell Worldwide), featured the tag line "Your World Should Know No Boundaries." The print and television ads also resurrected Merrill's longtime corporate symbol, the Merrill...