Merrill Lynch & Co.: The Difference Is Merrill Lynch campaign
Rebecca StanfelOverview
In an ongoing effort to build brand equity, Merrill Lynch & Co., one of the largest brokerage houses in the United States, launched a high-profile ad campaign...
Merrill Lynch & Co.: The Difference Is Merrill Lynch campaign
In an ongoing effort to build brand equity, Merrill Lynch & Co., one of the largest brokerage houses in the United States, launched a high-profile ad campaign in 1993.
