Merrill Lynch & Co.: The Difference Is Merrill Lynch campaign

In an ongoing effort to build brand equity, Merrill Lynch & Co., one of the largest brokerage houses in the United States, launched a high-profile ad campaign in 1993.

Merrill Lynch & Co.: The Difference Is Merrill Lynch campaign

Rebecca Stanfel

Overview

In an ongoing effort to build brand equity, Merrill Lynch & Co., one of the largest brokerage houses in the United States, launched a high-profile ad campaign...