Merlin Entertainments

Campaign in 1999 for Sea Life aquaria (Merlin Entertainments) as a day out to take children to. Medium: TV.
Author: Robert Tansey

Sea Life: Leaving a Deep Impression

This paper is not a complicated case study, nor is it one that explains how innovative research techniques led to a moment of unexpected epiphany. Instead, it is a simple story of how traditional planning craft skills observation, research and insight resulted in creative work that helps to solve a dilemma that all parents of young children face, when they are considering a family dayout.

ALTON TOWERS OR IVORY TOWERS

'Although parents may want to take their kids to zoos and museums, there's only one place the kids...

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